Treat yourself to Leiden

As the main representative of Leiden’s city center entrepreneurs, Centrummanagement Leiden (CML) was committed to keeping the city center vivid, attractive and economically vital for residents, visitors and entrepreneurs. To promote the six main areas of Leiden to entrepeneurs, CML felt the need to create a product to showcase the diversity and uniqueness of the city center. As a result, Legit designed and developed a bidbook, in which Legit took care of the complete production, including photography, statistical models, conducting interviews, copywriting and all other visual elements.