P1. Corporate Hospitality is Events Travel’s younger brother, and is nowadays one of the biggest providers of business travel in large sports and music events around the world. In 2017 we gave the company its name and created its corporate identity. An identity that fits like a glove and appeals to both the private sector as the public sector in a catchy way. Inspired by the well-know ‘pole position’ in motorsports like Formula 1, we came up with this new brand name and subsequently created the logo and processed the new identity into the designs of a varied range of promotional materials, like flyers, brochures and the website.