The first blow is half the bottle. Leaving an indelible first impression on their new customers is the main objective, but retaining old customers is just as important. In order to create an online image that matches the professional image of the company, Legit has given the former Jobo de Bouwers website a complete make-over. We took care of this project from the first design to the final delivery. We also produced the copy and created the content. We also developed a concept to position their business units in a unique and strategic way in the Dutch market. Legit came up with the brand name JOENIT.nl and subsequently took care of the entire production of the communication style, including website design, printed material and the brand identity.