To commemorate Ivana’s 75th anniversary, Legit, in collaboration with Ivana, launched an extensive jubilee campaign. Utilizing both online and offline communication channels, we paid a playful tribute to Ivana’s rich history. Isaac takes you on a journey back in time with a special jubilee video. Additionally, we released an extra Ivana Bulletin featuring historical deals and a retrospective on the brand’s history. We also created content for social media and developed promotional materials. Naturally, all the content bears the 75-year logo, specially designed for this jubilee celebration.