SIAMA is one of the world’s leading Missionary Travel Organizations worldwide. In line with their shared Christian identity and principles, it’s their mission to provide missionaries with their best advice in air travel itenaries. Legit was engaged to explore the marketing oppurtinities and to build a stronger brand. Conducting a survey among their customers, was our starting point in mapping out a new marketing strategy. This survey turned out to be their ticket to change. The answers of questionnaire led to an upgrade of the visual appearance of the brand. Legit was responsible for rebranding the identity; which included creating a new logo, website design, setting up monthly newsletters and creating a new design for its annual Travel Guide.