De Leyens Fitness & Healthclub is a versatile gym that offers a complete fitness concept to achieve your fitness and health goals in a quick and affordable way. When the corona pandemic struck, De Leyens noticed a significant drop in the number of applications and decided to take matters into own hands by giving the visual appearance of the company a modern, more professional and sporty upgrade. Armed with its new brand identity, De Leyens immediately managed to break old records of new monthly registrations at the start of 2023. Legit rebranded the complete brand identity, including a logo, indoor and outdoor signing, as well as its website design, staff’s uniforms and promotional tools.