For the Missionaries. Through the Missionaries. With the Missionaries.

SIAMA is one of the world’s leading Missionary Travel Organizations worldwide. In line with their shared Christian identity and principles, it’s their mission to provide missionaries with their best advice in air travel itenaries. Legit was engaged to explore the marketing oppurtinities and to build a stronger brand. Conducting a survey among their customers, was our starting point in mapping out a new marketing strategy. This survey turned out to be their ticket to change. The answers of questionnaire led to an upgrade of the visual appearance of the brand. Legit was responsible for rebranding the identity; which included creating a new logo, website design, setting up monthly newsletters and creating a new design for its annual Travel Guide.

A place where people gather to drink and eat

As one of the larger hospitality entrepreneurs in Leiden, the owners decided to transform the former Bar Bistro Raphael into a chic pub, which is nowadays known as Scott’s Tavern. After their change of direction, Legit was given the task to create an accompanying identity for their new concept, resulting in Scott’s Tavern: a brand name with a modern, accessible and international appearance. The brand colors, fonts and other visual elements complement the warm, classic look makes you feel like you’re entering a British pub in the early 20th century. The signing, promotion materials and more, have also been developed by Legit.

Organizing Collaboration

With its focus on professionalizing public sector organizations, government agencies and foundations, LunaVia (formerly knows as Pro-Sec) helps to create and organize partnerships, in which the secondment of highly-experienced, and highly- trained professionals plays an undeniable role. As a center of knowledge, expertise and intelligence, LunaVia joins forces with other agencies and companies to implement all the necessary changes. The new brand name, as well as its logo and all other visual elements were provided by Legit, before implementing them into all the branding, promotional and communication materials. This also included the design and development of the new website.

Treat yourself to Leiden

As the main representative of Leiden’s city center entrepreneurs, Centrummanagement Leiden (CML) was committed to keeping the city center vivid, attractive and economically vital for residents, visitors and entrepreneurs. To promote the six main areas of Leiden to entrepeneurs, CML felt the need to create a product to showcase the diversity and uniqueness of the city center. As a result, Legit designed and developed a bidbook, in which Legit took care of the complete production, including photography, statistical models, conducting interviews, copywriting and all other visual elements.